Colors – The color of gold is determined by two factors:
  • The type of metal alloys included
  • The percentage of each metal alloy
The most popular colors are Yellow, White and Pink (Rose) gold.
White gold is customarily finished with a Rhodium plating to enhance its whiteness and shine.

Gold Karat – The price of gold is determined by its karat and the higher the gold karat the heavier the item and the greater the value. On average, the lower the karat gold the less likely it will scratch however the higher the carat the better the weight, rich color and luxurious feel.

Gold Karat% of GoldComment
24 karat100%Too soft for most fine jewelry
22 karat91.70%Too soft for most fine jewelry
18 karat75%Rich color and luxurious feel, gold standard preferred by designers and Amoro
14 karat58.30%Good for fine jewelry
10 karat41.70%Not customarily used for fine jewelry
Platinum90-95% pureDurable and of high value mostly used for diamond solitaire rings
Palladium90-95% pureA less valuable alternative to platinum frequently used for wedding bands.
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