Celebrating Life's Anniversaries
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It’s The Little Things That Mean So Much

Posted by Amoro on 2/27/2012
J. Willard Marriott, who started his career with a tiny root beer stand and finished it with a massive international corporation, once said, “It’s the little things that make the big things possible. Only close attention to the fine details of any operation makes the operation first class.” This is a philosophy we fully embrace at Amoro, and is one of the reasons why we add Personal Pleasures to all of our anniversary diamond rings, earrings, pendants, and other fine jewelry.

How to Wear an Amethyst: February Birthstone

Posted by Amoro on 2/20/2012
February’s birthstone is the amethyst, a semi-precious gem from the quartz family. Amethyst jewelry ranges in color from light to deep purple, and for thousands of years has been associated with characteristics such as elegance, class, and status.

Valentine’s Day Proposal Ideas

Posted by Amoro on 2/10/2012
Valentine’s Day is the most romantic holiday of the year, making it the perfect time for a marriage proposal. Once you’ve selected a beautiful diamond engagement ring for your beloved, the next step is to find a memorable way to pop the question. To help you out, we’ve put together this short list of tried and true ideas for you to consider. You can either follow them as is, modify them to better suit your tastes, or use them as inspiration for your own plan.

Ask Your Guy for These Amazing Valentine’s Day Jewelry Gifts

Posted by Amoro on 2/6/2012
Let’s face it: as wonderful as your guy is in other aspects of your relationship, he is positively hopeless when it comes to shopping for Valentine’s Day jewelry. In fact, if left to his own devices he’s liable to get you a big, old-fashioned brooch or some similar monstrosity that you wouldn’t buy for yourself in a million years. Then you have to make the item part of your regular rotation or risk hurting his feelings—until you accidentally “lose” the thing, of course.


 How to Manage Wedding Stress
 Thank You Note Etiquette, 3 Essential Tips To Follow
 How to Care for your Engagement Ring
 Jewelry Insurance – Yes or No?
 Date Your Mate Month
 Appreciating Mom for Mother's Day
 National Lover's Day
 Spring has sprung – great time for a wedding
 National Proposal Day
 March 13th Jewel Day

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