Sensational + Sensible Shopping!

It is the most sensible word in the English language. And what may I ask is it? Shop! Sensible? Of course if you’re a good shopper and know where to get the best value on sensational things.
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Protecting Your Fine Jewelry Investment

When you make a big investment like a piece of fine jewelry, you want to make sure to treat it with care. This means keeping it in a safe place, fixing it properly if it gets damaged and of course replacing it with something of at least equal value if it gets lost or stolen.
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Jewelry to Dress Up Your Man

The history of men’s jewelry dates all the way back to the Stone Age. A recent discovery in Africa of necklaces made from shells or mollusks is proof of that. Then from the early Europeans to the Ancient Egyptians, jewelry was worn by both men and woman for tribal, cultural or religious significance. In fact, it was the Egyptians who started the process of creating jewelry out of gold to show off their vast wealth.
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This Band Rocks!

For centuries the engagement ring has been a symbol of eternity with its circular, never-ending design. In Roman times, it was a simple ring of iron that evolved into a plain Gold band. Diamonds were added much later after their discovery in India around 800 B.C. These precious stones were very coveted due to their rarity, beauty and hardness.
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Win A Diamond Pendant Worth Over $2150.00

It’s been “all the buzz” here at Amoro for the past few weeks. I’m talking about the new and exclusive Pristine Hearts* Diamond, the ONLY Diamond in the world with a visible heart inside. Very Romantic!
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Celebrity Jewelry Trends for 2011

One place you’re sure to get a glimpse of the luxurious jewelry worn by celebrities is on the numerous award shows. The truth is, what celebrities wear on these shows is usually our first peak at the up and coming trends in fashion for the year.
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Valentine’s Day Jewelry From Amoro

The most romantic day of the year, Valentine’s Day, is once again upon us and where else does one go for that perfect gift than the place with the World’s Most Romantic Jewelry…Amoro!
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Remember Mom On Valentine’s Day!

When most of us think of Valentine’s Day we think of couples in love showing their devotion to each other with fancy dinners, red roses, the finest chocolates and other romantic gifts. But think about this, when it comes to the most celebrated day of love during the year, shouldn’t we include the one person who loved us first…our mom?
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Win Your Love’s “Heart” For Valentine’s Day!

Imagine you’re sitting across from your sweetheart enjoying a romantic candlelit dinner and you place in her hand a luxurious red box with a big white satin bow tied around it. She gets excited, assuming it’s probably jewelry, but she has no idea what she’s about to behold. Quickly ripping off the bow and opening the box she discovers what can only be described as pure sparkling splendor!
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