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Saying ‘thank you’ is something of a lost art these days. Many people think a simple email or text message is sufficient even when acknowledging a significant act. Although not every kind gesture needs to be repaid with something as extravagant as cultured pearl jewelry, there are certainly times when you’ll want to go the extra mile with your gratitude, especially in cases where the person being thanked is a very close friend or loved one.

How much do you know about emeralds? You might be able to rattle off some basic information, such as the fact that these precious gems are May’s birthstone and that emerald rings have adorned the fingers of the rich and famous since well before Cleopatra’s time. You might even be aware that the highest quality emeralds in the world come from Colombia, including such historical beauties as the Duke of Devonshire Emerald and the Mogul Mughal Emerald.

Mother’s Day falls on May 13 this year, which means there’s not much time left to shop for, order, and take delivery of a nice gift for Mom. But even if you haven’t thought about what to buy for the woman that has done so much for you, there’s no need to panic just yet. We’ve put together the following gift guide (also found at: http://www.amoro.com/MothersDay) to help you navigate our selection of fine diamond, gold, precious gem, and cultured pearl jewelry so you can find the right piece at the right price.

When you were a child, Mom was always there to give you important, time-tested advice. Eat your vegetables. Save your money for a rainy day. Study hard and get a college education. You listened, and have grown up to be a healthy, wealthy, and wise adult. So what better way to repay Mom for those essential pearls of wisdom than by buying her some cultured pearl jewelry for Mother’s Day?

Diamonds, the official birthstone of April, have been coveted for their beauty and brilliance since ancient times. Once reserved only for royalty and the noble classes, new mining, cutting, and exporting procedures developed in the 13th century allowed people of all social ranks to begin purchasing this precious gem. A few hundred years later, the tradition of using diamond solitaire rings as a symbol of engagement, which was begun by Archduke Maximilian of Austria, further cemented the gemstone’s importance in cultures all over the globe.

Spring is in the air, which means the wedding season is about to kick off in earnest. All over the country, brides-to-be are picking out diamond engagement rings, trying on dresses, taste testing cakes, and putting the finishing touches on every aspect of their big day. It’s an exhausting process, but the reward will be a magical event that lives up to even the highest expectations.

The tango is a sensual ballroom dance that traces its origins to early 20th-century Buenos Aires. Its movements are graceful, seductive, and romantic, with a hint of flirty playfulness just beneath the surface. Here at Amoro.com, we like to think we’ve captured the essence of this dance in our alluring Tango Collection jewelry.

The April 17th filing deadline is just over a month away, which means tax season is now in full swing. Nobody likes this time of year—with the possible exception of accountants—but as you deal with the frustration of endless IRS paperwork and lament the fact that diamond solitaire rings cannot be written off as a legitimate business expense, try consoling yourself with thoughts of the sizable refund you’ll soon receive.

Savvy shoppers know that buying jewelry online can yield savings of 25-50% or more compared to the retail prices charged at most physical stores. This makes the Internet a very attractive venue for purchasing anniversary rings, bracelets, necklaces, earrings, and other fine jewelry. But before you spend thousands of dollars on eternity bands from an unknown entity, read the following tips about how to make your online shopping experience a good one.

J. Willard Marriott, who started his career with a tiny root beer stand and finished it with a massive international corporation, once said, “It’s the little things that make the big things possible. Only close attention to the fine details of any operation makes the operation first class.” This is a philosophy we fully embrace at Amoro, and is one of the reasons why we add Personal Pleasures to all of our anniversary diamond rings, earrings, pendants, and other fine jewelry.

February’s birthstone is the amethyst, a semi-precious gem from the quartz family. Amethyst jewelry ranges in color from light to deep purple, and for thousands of years has been associated with characteristics such as elegance, class, and status.

Valentine’s Day is the most romantic holiday of the year, making it the perfect time for a marriage proposal. Once you’ve selected a beautiful diamond engagement ring for your beloved, the next step is to find a memorable way to pop the question. To help you out, we’ve put together this short list of tried and true ideas for you to consider. You can either follow them as is, modify them to better suit your tastes, or use them as inspiration for your own plan.

Let’s face it: as wonderful as your guy is in other aspects of your relationship, he is positively hopeless when it comes to shopping for Valentine’s Day jewelry. In fact, if left to his own devices he’s liable to get you a big, old-fashioned brooch or some similar monstrosity that you wouldn’t buy for yourself in a million years. Then you have to make the item part of your regular rotation or risk hurting his feelings—until you accidentally “lose” the thing, of course.

When buying fine jewelry such as diamond solitaire rings, your primary concern should of course be the quality of the precious gems and metals used in creating the piece. Does the diamond pass muster in terms of the Four C’s (cut, color, clarity, and carat)? Is the white or yellow gold at least 18K, thus ensuring durability for everyday use? These are the main questions to ask yourself as you shop.

No symbols are more closely associated with love and Valentines than hearts and arrows, which is why diamonds and jewelry featuring hearts from Amoro.com would make the perfect Valentine’s Day jewelry gift this year. Unlike other retailers that carry only traditional anniversary diamond rings and eternity bands in the usual styles, we offer the following three unique collections each with a unique romantic heart feature that are sure to please your lucky valentine.

Just when you thought the holiday shopping season was finally over, a quick glance at the calendar tells you that February 14th is coming up soon and another gift exchange is likely in order. Jewelry is always a safe bet on Valentine’s Day, but before you begin looking for bargains on standard diamond solitaire rings or pendants, we invite you to explore our new Amoro Heart Collection.

Fine jewelry is prized not only because of its inherent beauty, but also because of the meaning and sentiment that is conveyed in each piece. Take 3 stone engagement rings, for example. On the surface, this kind of ring can be admired for its brilliant gemstones and its white or yellow gold setting alone. But on a deeper level, the stones represent the couple’s past, present, and future together, thus making the ring more significant as a symbol of eternal love.

Everyone knows that successful marriages take a lot of work. They must be tended to on a regular basis to ensure that communication, compromise, romanticism, and love continue to thrive well after the honeymoon period is over. Indeed, the strongest bonds are often the ones forged when couples face adversity together and support each other through the ups and downs of daily life rather than the ones created during times of smooth sailing.

What are your resolutions for 2012? If you’re like most people, your list probably contains entries about losing weight, joining a gym, quitting smoking, or spending more time with your family. Those are all worthwhile pursuits that can make you healthier and happier. But if you’re also a jewelry enthusiast like we are here at Amoro.com, then saving money on earrings, necklaces, bracelets, and anniversary rings should also be part of your New Year’s agenda.

Love, peace & romance! Thank you for sharing your special occasions with Amoro throughout the year. May your Holiday Season be Merry & Bright!

Twas the night before Christmas and all through the house not a creature was stirring not even a mouse. Cut! This is a modern day Christmas Story! Sitting back with a martini we pretended to brave the bad weather, the crowds and smiled. Would you care for another dear? Why not! We don’t have to drive. You know the more I think about it Santa should do all his shopping online. Free Delivery and think of how good it would be for the environment. He is getting up in years. Exactly. Though I would like to invite him over for a round of martinis with us. Jolly good fellow.

All little girls are Princesses in their own way. Some girls grow up to be real Princesses of tiny kingdoms by the sea. Think Princess Grace. While some little girls grow up to be Pop Princesses. Think Britney Spears. For those of us that believe in Happy Endings: Britney just got engaged and her Prince Charming (Could she become Britney Spears Charming?) presented her with a beautiful tiara inspired style for her Pop Princess finger. (Check out the gorgeous Amoro ring featured in the JCK Magazine article)

Jingle. Jingle. I can hear you a mile away. I’m stacking up and stocking up on bracelets. But you only have two arms! Yes, but they are long and can hold a multitude of bracelets. Aren’t they pretty? They are but you don’t have to wear them all at once. Why not! I love my emerald bracelet, next to my sapphire bracelet and then the gold bangle, and the pearl bracelet (just like the one seen on The Martha Stewart Show) and I just couldn’t forget the diamond bracelet. It would never forgive me. You don’t want to forget the diamond bracelet. My thought exactly. Jingle. Jingle.

Very charmed to meet you. Who are you talking to? My new Amoro Sterling Silver and Diamond Sea Charm Bracelet And is the bracelet answering you back? Of course. Do you think I would just talk to myself! And what did the charm bracelet say? It was very charmed to meet me. And we talked about our last vacation to the Caribbean. You know there are six charms on the bracelet and each signifies a special part of a vacation. A care free time. Sigh with all this hectic Holiday madness upon us it’s nice to just sit and gaze and talk to my charm bracelet. It is a little crazy before a holiday. Oh that’s a great idea. What’s a great idea? My charm bracelet suggested we take another vacation to the Caribbean. Don’t you think that’s a charming idea? Merry Christmas!

What am I going to get your mother. . . I have bought her everything under the sun in the fifteen years we’ve been married. You name it. . the appliances, the clothes, the gift certificates. Any suggestions? You’ve done pretty good for the last fifteen years. We have less than a week.