Celebrating Life's Anniversaries
Duty Free Pricing Since 1996
News:  Free shipping with purchase of $50.00 or more and luxury gift packaging with every order!

What Does a Certificate of Authenticity Really Mean?

Posted by on 7/16/2013
Every time you purchase Amoro fine jewelry, you will receive a printable Certificate of Authenticity (COA) along with your sales receipt. But what exactly is a COA and what does it really mean for you as a buyer? The COA is an important document that not only attests to the authenticity of the gemstones and precious metals used in the product, but also helps establish a traceable history for the item in question. This is particularly critical in the case of diamonds, where uncertain provenance could have a negative impact on value or salability down the road. As a buyer, a COA also allows you to be confident that you are purchasing 100% genuine products instead of synthetics, knockoffs, or fakes. This peace of mind is especially welcome when engaging in online transactions involving diamond wedding rings, tennis bracelets, cultured pearls, and similarly expensive fine jewelry that you cannot inspect in person before buying. What kind of information is found on a COA? At Amoro, we typically include the following: • Photo of product • Detailed description of the item, including notes about the features, setting design, and type of gemstone cut (where applicable) • Retail price of the piece • Signatures of a GIA-certified gemologist and an Amoro representative Although a COA is not the same as an appraisal and therefore cannot be used for insurance purposes, it is nevertheless a vital document that confers the advantages discussed above. So when purchasing fine jewelry, either from a physical store or an online entity, do yourself a favor and make sure a COA is part of the transaction.
Share |

 How to Manage Wedding Stress
 Thank You Note Etiquette, 3 Essential Tips To Follow
 How to Care for your Engagement Ring
 Jewelry Insurance – Yes or No?
 Date Your Mate Month
 Appreciating Mom for Mother's Day
 National Lover's Day
 Spring has sprung – great time for a wedding
 National Proposal Day
 March 13th Jewel Day

 August 2015
 July 2015
 June 2015
 May 2015
 April 2015
 March 2015
 February 2015
 January 2015
 December 2014
 November 2014
 October 2014
 September 2014
 August 2014
 July 2014
 May 2014
 April 2014
 October 2013
 September 2013
 August 2013
 July 2013
 June 2013
 May 2013
 April 2013
 March 2013
 February 2013
 January 2013
 December 2012
 November 2012
 October 2012
 September 2012
 August 2012
 July 2012
 June 2012
 May 2012
 April 2012
 March 2012
 February 2012
 January 2012
 December 2011
 November 2011
 October 2011
 September 2011
 August 2011
 July 2011
 April 2011
 March 2011
 February 2011
 January 2011
 December 2010
 November 2010