Posted by
Amoro on 4/2/2012

Diamonds, the official birthstone of April, have been coveted for their beauty and brilliance since ancient times. Once reserved only for royalty and the noble classes, new mining, cutting, and exporting procedures developed in the 13th century allowed people of all social ranks to begin purchasing this precious gem. A few hundred years later, the tradition of using diamond solitaire rings as a symbol of engagement, which was begun by Archduke Maximilian of Austria, further cemented the gemstone’s importance in cultures all over the globe.
Buying magnificent diamonds today is both easy and affordable—as long as you shop with Amoro.com. That’s because in addition to the usual Four C’s, we ensure that our important gems meet or exceed industry standards for Triple Ideal Light Performance in terms of brilliance, fire, and scintillation. The result is a gem that glitters and flashes light from every possible angle.
These shining qualities are patently evident in our Eternity Cut® product lines consisting of rings, earrings, and necklaces that brilliantly complement Amoro’s great selection of eternity bands. In addition, each line also comes with its own special features as described below.
• Eternity Cut®: Expertly crafted to give you maximum value for your money, these Ideal Cut gems provide optimal color and clarity while also exhibiting romantic hearts and arrows attributes.
Although times have changed significantly since diamond ownership was restricted to royalty, society’s appreciation for the unparalleled sparkle and splendor of these precious gems hasn’t. If you’re celebrating an engagement, anniversary, or April birthday, head on over to Amoro.com right now to browse our gorgeous diamond solitaire rings and other fine jewelry products fit for a queen!