Amoro Hope Pink Enamel Heart And Pearl Bracelet For Breast Cancer Awareness Amoro is donating 10% of sales of this beautiful pearl & enamel Hope Bracelet to Feel Your Boobies Foundation during Breast Cancer Awareness month. Feel Your Boobies Foundation October is Breast Cancer Awareness Month Feel Your Boobies is a breast cancer non-profit organization whose mission is to create an annual reminder campaign that utilizes unexpected and unconventional methods to remind young women to “feel their boobies”. Founded in 2004 after founder Leigh Hurst was diagnosed with breast cancer at the age of 33 as a result of “feeling her boobies” (not through a formal breast cancer exam), what originally started as a few fun T-shirts designed to remind her friends has now grown to an international media campaign focused 100% on unexpected and unconventional methods of spreading this life-saving message to young women. And that’s exactly why we’re supporting FYBF. Wear your Hope bracelet to remind yourself and those you love to “feel your boobies”!