October is Breast Cancer Awareness Month, an annual global initiative aimed at increasing awareness of the disease, promoting prevention and diagnosis, and raising money to fund critical research. Businesses and individuals can show their support by sponsoring or participating in fundraising events; selling and purchasing special products such as limited edition fine jewelry; or donating directly to a recognized charity. At Amoro.com, we’re making it easy for customers to get in on the breast cancer awareness action with our genuine pearl Hope Bracelet. When you buy this lovely item during the month of October, we’ll make a $30 donation to the Feel Your Boobies Foundation, a non-profit organization that encourages self-examination as a means of early breast cancer detection. Knowing that a part of your purchase price will go to support such an important cause should make you feel good about adding the Hope Bracelet to your collection. As for the specifics of the bracelet itself, here’s what you’ll get: • 8-9mm AA quality pearls hand knotted on silk thread • Pink enamel and open heart charms • A sterling silver heart toggle • An Amoro heart tag We think you’ll agree that when it comes to fabulous bracelets pearls are always a good choice because of their beauty, affordability and versatility. This is the main reason why we selected the Hope Bracelet as the centerpiece of our breast cancer awareness program and are confident of its broad appeal. It is believed that approximately 12% of American women (or one in eight) will develop breast cancer in their lifetime. Early detection is crucial to surviving the disease, so do your part to spread the word by participating in a walkathon, sponsoring a 5K runner, or buying Amoro fine jewelry for yourself and the important women in your life.