Celebrating Life's Anniversaries
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It’s The Little Things That Mean So Much

Posted by on 2/27/2012
J. Willard Marriott, who started his career with a tiny root beer stand and finished it with a massive international corporation, once said, “It’s the little things that make the big things possible. Only close attention to the fine details of any operation makes the operation first class.” This is a philosophy we fully embrace at Amoro, and is one of the reasons why we add Personal Pleasures to all of our anniversary diamond rings, earrings, pendants, and other fine jewelry. “Personal Pleasures” is our term for the discreet details that enhance both the form and function of each piece we design. From something as simple as a choice between 18K yellow or white gold eternity bands to something as complex as a Pristine Heart® cut into a diamond, we want every aspect of our jewelry to be exceptional. Towards that end, here are a few of the Personal Pleasures featured in Amoro products: • Diamond Kiss: Look on the side of your ring to find an extra diamond in the center of an engraved heart. • Oversized Heart-Shaped Earring Backs: The heart shape heightens the romantic feelings associated with the earrings, while the oversized backs make the pieces easier to pick up and handle. • Heart-Shaped Prongs: We use golden heart-shaped prongs to secure the precious gems in our rings—a touch that is often unnoticed by anyone but the wearer. • Decorative Undercarriage and Sides: We add heart-shaped cutouts and scrolls to the undercarriage and sides of each ring to augment its beauty from every viewing angle. These are but a few of the most prominent Personal Pleasures that go into our best anniversary diamond rings, eternity bands, pendants, bracelets, and earrings. What other hidden details can you discover in Amoro jewelry? Order something today to find out!
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