Once upon a time a young man fell in love with a young woman. It wasn’t hard. She was everything he ever dreamed of and more. They often talked about marriage and their life together and this made both of them very happy. Because he was young he didn’t have much money but he had a great future ahead and together they could do anything. He wanted to buy her the prettiest and sparkliest ring in all the land. But he wanted to surprise her so he decided to go shopping online at Amoro Fine Jewelry late at night (when she was fast asleep) and he quietly looked at all the jewelry unhurried. And then he saw the perfect ring- a half carat round cut brilliant diamond ring. The most romantic ring he had ever seen. When it arrived, it was even more beautiful in person. He knew she would love it. And she did. And they lived most happily ever after. And their happiness continued to multiply. On their first anniversary he wanted to surprise her again because they had both made each other so happy. He remembered Amoro’s Lifetime Diamond Trade-Up Guarantee and decided his Princess deserved an even more beautiful ring. And so he contacted Amoro’s Customer Care and was able to trade-up to a sensational one carat round brilliant diamond ring for not much more than he paid for the original ring. The value was in the Amoro ring. The first ring was as sensational as it was sensible. Amoro became his jeweler for life. For all of life’s celebrations. And indeed, they did live happily ever after.