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The Amoro Story In Video

Amoro was established in 1996 by Stephen Crane, founder of renowned luxury retailer Colombian Emeralds International. Drawing on a 40-year relationship with the world’s premier gemstone suppliers and a deep understanding of jewelry’s central role in celebrating life’s milestones, a new classic collection was born. Over the years, we’ve become a trusted source for creations of outstanding beauty and value, prized by customers the world over.

Our hope is to become your jeweler as well – for a lifetime filled with love, pride and abundant celebration.


Watch More Videos From Amoro Below

Eternity Cut® Diamond

Learn about the Eternity Cut® Diamond and why it's the best value for your money.

Pristine Hearts® Diamond

Learn about the ONLY round diamond with a true heart in its very center.

Amoro Hearts Collection

Learn about our unique intertwined hearts design.

Personal Pleasures

Learn about the beauty, form, and function.