The latest Amoro news and press information.

Online jeweler holds line-naming contest

New York--Online tax-free jeweler Amoro.com is celebrating Valentine’s Day by holding a contest that gives participants the opportunity to name a new jewelry collection.
The new 20-piece collection features pink and white gold intertwined hearts as pendants, rings, earrings and bracelets, some with diamonds. The line, called the Amoro Heart Collection until a contest winner is chosen, is inspired by the insignia in Amoro’s logo.
The contest ends Feb. 14, Valentine’s Day, when the winner will be announced. The winner will receive an 18-karat pink and white gold heart necklace from the collection valued at $495.

Amoro's Heart Collection for Valentine's Day

Just when you thought the holiday shopping season was finally over, a quick glance at the calendar tells you that February 14th is coming up soon and another gift exchange is likely in order. Jewelry is always a safe bet on Valentine's Day, but before you begin looking for bargains on standard diamond solitaire rings or pendants, we invite you to explore our new Amoro Heart Collection.

Inspired by the Amoro insignia, each item in the Heart Collection features an original design of two intertwined hearts in 18kt gold. Most pieces are presented in a combination of pink and white gold, but some are made of white gold only and set with Eternity Cut^® diamonds.

Currently, the Amoro Heart Collection consists of the following matching products:

• Rings. We have six breathtaking designs to choose from, both with diamonds and without. The heart motif also makes these suitable as anniversary rings or simply as a special treat.
• Necklaces. Our necklace and pendant selections include 18kt pink and white gold only; 18kt pink and white gold with channel set round cut diamonds; and 18kt white gold with Eternity Cut^® diamonds.
• Earrings. Heart Collection earrings come in three different styles featuring the same options as the necklaces.
• Bracelets. Available with diamonds or without. The diamond version boasts a jaw-dropping 418 (yes, we counted!) round cut diamonds set around all the white hearts on the bracelet. The total diamond weight is approximately 2.50 carats, which is more than some of the anniversary rings in our inventory.

If you want to rekindle the romance this Valentine's Day, start with jewelry from Amoro.com. Be sure to browse the newest products in our Heart Collection, as well as the other diamond solitaire rings, necklaces, bracelets and earrings we carry. No matter what you end up choosing, remember to place your order soon to ensure delivery before February 14th.

Amoro Hope Pink Enamel & Pearl Bracelet

Entire month of October Amoro Fine Jewelry is pleased to announce it’s collaboration with Feel Your Boobies^® for its second year. To recognize National Breast Cancer Awareness Month and help raise money for the organization, Amoro will be re-introducing their limited edition jewelry piece: the Hope bracelet.

For the month of October, Amoro will donate a total of $20 from the purchase of each Hope Pink Enamel Heart and Pearl Bracelet. A $10 donation will be made to Feel Your Boobies, a non-profit organization dedicated to creating annual reminder campaigns that use unexpected and unconventional methods to remind young woman to examine their breasts. Amoro will also donate $10 to The Young Survival Coalition, an international organization dedicated to the issues unique to young women with breast cancer. YSC works with survivors, caregivers and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for women diagnosed with breast cancer ages 40 and under.

Amoro will be donating 10% of all retail sales of the Hope bracelet for the entire month of October to Feel Your Boobies^® . Feel Your Boobies^® is a breast cancer non-profit organization whose mission is to create an annual reminder campaign that utilizes unexpected and unconventional methods to remind young women to “feel their boobies.”

The limited edition Hope bracelet features a beautiful pink enamel and open heart charms on a pearl and sterling silver bracelet with a toggle closure. Amoro is an online-only jewelry resource for all that is fine jewelry, with a strong emphasis on its anniversary collections. Focusing on “life’s anniversaries,” Amoro’s anniversary collections feature pieces designed for all occasions and celebrations from birthdays, weddings and milestone moments.

The Hope bracelet is the perfect item to self-purchase to show your support for the cause, as a gift to others affected by breast cancer or to celebrate the anniversary of a loved one that is in remission.

AMORO FINE JEWELRY LAUNCHES NEW COLLECTION OF CELEBATORY JEWELERY

Brand places strong focus on new anniversary collection

(New York, NY) September 15, 2011 Amoro Fine Jewelry has launched their newest of collections focusing specifically on anniversary and life’s celebrations. With countless styles ranging from rings to pendants to earrings, Amoro, first conceived in the islands, has now become an online one-stop shopping destination providing affordable luxury at all levels.

Amoro hopes to become their clients’ jeweler for a lifetime by providing expert craftsmanship and quality in each piece. With Amoro’s unmatched personal service and a comprehensive collection, the client can celebrate each milestone in their life. The motto, “Yesterday. Today. Amoro.” further defines the brand’s ideology of being “anniversary specialists.” Amoro is the perfect gift to show appreciation for love shared through all the yesterdays, celebrating that same love today and to be cherished for all your tomorrows.

As “anniversary specialists,” Amoro offers over 160 styles of 18kt gold anniversary rings starting at only $350. Additionally, the brand offers hundreds of styles for couples looking to celebrate special occasions and seeking to upgrade original engagement jewelry. Providing a vast selection of styles, at a variety of price points, allows Amoro to cater to a broad range of consumers. Amoro also has over 400 styles of exclusive earrings, pendants and bracelets designed with fine diamonds, gemstones in 18kt gold settings. It is the variety, mixed with quality and affordability that earns Amoro the title of “anniversary specialists.”

“When we celebrate life’s and love’s special occasions, we do so to show our recognition and appreciation in ways that we cannot easily say with words alone,” says Stephen Crane, founder of Amoro. “I created Amoro fine jewelry to be timeless and to be cherished for generations. Amoro is a modern interpretation of jewelry classics with fine quality materials and superb craftsmanship, as seen in famous name brands but at pleasingly affordable prices.”

As Amoro begins to focus on anniversary, the brand has revitalized their website in order to reflect this focus. Being strictly a web-based retailer, the redesign was created to be more user-friendly with more enhanced features, such as a hover zoom-in for clearer views of the distinctive details of the product and the ability to filter search results by price, gemstone, color and other characteristics. Furthermore, the site is now enabled with live chat during business hours to further provide exceptional customer service.

To promote the anniversary collection, Amoro will be launching a “We Love Anniversaries” sweepstakes on their website that will offer site visitors an opportunity to enter to win an 18kt yellow gold three stone diamond ring valued at $3,750. Contestants will be able to enter the sweepstakes at http://www.Amoro.com.

Amoro Fine Jewelry Sweepstakes

Amoro Fine Jewelry Launches “We Love Anniversaries Sweepstakes”

Through October 31st, 2011 Amoro fine jewelry, an online-based jewelry resource for fine jewelry pieces, with a strong spotlight on their anniversary collections has launched a “We Love Anniversaries” sweepstakes, with the prize being one of their signature anniversary pieces.

The "We Love Anniversaries" Sweepstakes offers visitors to our site the opportunity to win an 18kt gold three-stone diamond ring valued at $3,750. Contestants will have two ways to enter. Contestants can simply fill out their contact information with e-mail address for a chance to win, or they can submit the e-mail addresses of five of their friends to double their chances of winning.

As “anniversary specialists,” Amoro offers over 160 styles of 18kt gold anniversary rings starting at only $350. Additionally, the brand offers hundreds of styles for couples looking to celebrate special occasions and seeking to upgrade original engagement jewelry. Providing a vast selection of styles, at a variety of price points, allows Amoro to cater to a broad range of consumers. Amoro also has over 400 styles of exclusive earrings, pendants and bracelets designed with fine diamonds, gemstones in 18kt gold settings. It is the variety, mixed with quality and affordability that earns Amoro the title of “anniversary specialists.”

ROMANCE GOES CYBER AMORO JEWELRY LAUNCHES NEW WEBSITE

March 30, 2011 LOS ANGELES, California - Introducing, Amoro jewelry, the World’s Most Romantic fine jewelry available online. Amoro jewelry prides itself in bringing the finest cuts of diamonds, gemstones and gold settings straight to you, offering the same quality product as a luxury designer jeweler at a fraction of the price. With the launch of their website, Amoro.com, customers enjoy a welcoming, personalized experience when shopping for an important occasion and celebratory jewelry.

The brand’s name, Amoro Jewelry, is a marriage of the Latin words for love and gold, and includes exclusive designs such as their Pristine Hearts ^® Diamond and Eternity Cut ^® Diamond. Each ring and pendant part of Amoro’s Pristine Hearts ^® Diamond Collection features a brilliantly faceted diamond displaying an incredible heart shape design within the center of the stone. Each finely crafted Amoro design is set in heart-shaped prongs securely holding the precious stones, and an extra Diamond ‘kiss’ is set into the sides of Amoro rings. These fine quality features are offered at prices that are pleasingly affordable.

Amoro founder Stephen Crane’s philosophy combines a robust passion for jewelry and a desire to give his customer's an easy, memorable online experience. Amoro jewelry is the culmination of a lifetime’s love of beauty, fine craftsmanship, romance and value.

“No one should ever have to settle for a lesser quality diamond or setting when shopping for such an important occasion like an engagement or anniversary,” said Stephen Crane. “Everyone should have the opportunity to celebrate any special occasion with a piece jewelry without having to break the bank.” Amoro designs can be viewed at the website, www.amoro.com.

Valentine's Day: A Venus Versus Mars Dilemma

February 04, 2011

"Dearly beloved, I searched the world to find you the cheapest jewelry to show you how much I love you." No chance, it just doesn’t fly. Cupid may save some arrows but he’s totally going to miss her heart! The "giving precious jewelry for Valentine’s Day" deal is pretty much a Venus versus Mars dilemma. Venus wants something totally romantic and enduring while Mars wants to delight his love but save some green.

One new jewelry brand claims they offer the best of both worlds for both Venus and Mars. The brand is Amoro (itself the combination of the Latin words for Love and Gold) and they have set themselves up to be “The World’s Most Romantic Jeweler”. Their claim to fame is twofold; their exclusive jewelry designs are packed with thoughtful and romantic features sure to delight the ladies which really ramp up the “sentimental” value of her gift. Amoro calls these their “Personal Pleasures” because many of these “secret bonuses” are only seen by the wearer. Amoro’s buyers are really industry savvy, controlling costs which combined with a lower overhead, e-commerce business model allows Amoro to price their fine jewelry gifts significantly less than that of famous jewelry brands.

Steve Crane, Amoro’s founder claims “Pleasing the lady with great jewelry is all about detail. Ladies value fine jewelry differently. It’s not only the precious aspect, but the tiny, often secret, details that wow her. These can really increase the sentimental value of your lady’s treasured jewelry". Crane goes on to explain “Presentation is so important too. That first impression she gets lasts a lifetime so Amoro makes sure that every gift, from the affordable to the fabulous, is perfectly presented in luxurious and romantic boxes. These are wrapped with satin bows and delivered with a hint of fragrance all designed to flip her heart when she first opens the box.

Crane goes on to say "We have really studied how best to celebrate life and love with precious jewelry and Amoro also has the sole distribution for what we believe is the world's most romantic diamond - the Pristine Hearts^® cut. A round brilliant diamond that actually displays a perfect heart to the wearer when looking inside the stone. The ultimate Personal Pleasure for lovers of fine jewelry and of course a unique Valentines gift."

Pristine Hearts® is a registered trademark of Lakhi Group. Pristine Hearts® Diamonds by Lakhi Group are exclusively available at Amoro.com.

About Amoro
Amoro crafts fabulously affordable fine jewelry in precious metals and a variety of gemstones including the Amoro Eternity Cut® Diamond. Founded in the Caribbean by jewelry visionary Stephen Crane, Amoro derived its name from a combination of the Latin words for love and gold. Representing the world's most romantic jewelry, each creation is intricately designed to uphold Amoro's tradition of fine craftsmanship ensuring that every Amoro design becomes a romantic symbol of celebration at the very best value and price everyday. For more information and to view the complete collection of romantic jewelry, visit http://www.Amoro.com.

Looking for Personal Pleasures To Give Your Valentine?

February 03, 2011

Jewelry is such a personal thing and often has a very personal significance for its owner. One new jewelry brand, Amoro, really appreciates that precious jewelry is not only valued by its price, but also by how much pleasure it gives to wear and to own. Recognizing this, Amoro incorporates special, often "secret", features in its jewelry which they call "Personal Pleasures" because they are most often known exclusively to the wearer.

Jewelry is such a personal thing and often has a very personal significance for its owner. One new jewelry brand, Amoro, really appreciates that precious jewelry is not only valued by its price, but also by how much pleasure it gives to wear and to own. Recognizing this, Amoro incorporates special, often "secret", features in its jewelry which they call "Personal Pleasures" because they are most often known exclusively to the wearer.

"Personal Pleasures are not just pretty design elements. Many have benefits too," claims Steve Crane, Amoro's founder. "Hearts, of course, feature big with Amoro because most fine jewelry is given to celebrate love and the heart is the universal symbol for lovers," explains Crane. "So, Amoro uses delicate hearts to decorate the sides, backs and even insides of its exclusive signature jewelry designs". Amoro has one Personal Pleasure they call a "Diamond Kiss". It's a tiny diamond set into an engraved heart on the side of many rings. That "stolen, Diamond kiss" that only those who wear Amoro can carry with them. Crane goes on to share that "The Personal Pleasure in Amoro jewelry with important center stones is to give its wearer the assurance that their valuable gem is very safely held by strong, signature heart-shaped prongs. The heart shaped prong is difficult to see from a distance," explains Crane, "but for sure the wearer appreciates that the most valuable part of her jewelry is held by her Lovers heart."

According to Crane, Amoro is very fortunate to be the exclusive seller of what he calls the "world's most romantic gemstone" - the Pristine Hearts® Diamond. A round diamond that is cut to present a perfect heart shape when looking deep inside the stone. "That has to be the ultimate Amoro Personal Pleasure. Not only to see your love captured inside the Diamond, but also to know that you have one of the few such diamonds in the world" he says.

Crane explains that Amoro's name is the combination of the Latin words for Love and Gold and that the brand was created specifically to celebrate occasions marked by love with their customers. They even call Amoro the World's Most Romantic Jeweler and claim that Amoro is the only designer and retailer to offer jewelry so packed with "Personal Pleasures", perfect for Valentine's Day giving.

Pristine Hearts® is a registered trademark of Lakhi Group. Pristine Hearts® Diamonds by Lakhi Group are exclusively available at Amoro.com.

About Amoro
Amoro crafts fabulously affordable fine jewelry in precious metals and a variety of gemstones including the Amoro Eternity Cut® Diamond. Founded in the Caribbean by jewelry visionary Stephen Crane, Amoro derived its name from a combination of the Latin words for love and gold. Representing the world's most romantic jewelry, each creation is intricately designed to uphold Amoro's tradition of fine craftsmanship ensuring that every Amoro design becomes a romantic symbol of celebration at the very best value and price everyday. For more information and to view the complete collection of romantic jewelry, visit http://www.Amoro.com.

The World's One And Only Diamond That Is Cut To Display A Heart In The Center - The Pristine Hearts® Diamond - Exclusively Available from Amoro.com

January 29, 2011

Only one round diamond cut in the world that displays a heart in its center - the Pristine Hearts® cut. Pristine Hearts® diamonds are unique and make one of the most unusual and intriguing Valentine's Day gifts. Extremely difficult to source, cut and polish, only a few hundred Pristine Hearts® diamonds are exclusively available from The World's Most Romantic Jeweler - Amoro.com

According to Stephen Crane, Amoro's founder, "Amoro sets itself apart as The World's Most Romantic Jeweler and Amoro really understands fine jewelry and its role in romance and special celebrations. Much of Amoro's signature jewelry designs feature heart motifs and combine romantic settings with the fabulous Pristine Hearts® cut stone for the ultimate romantic, precious gift for Valentine's Day."

The heart in Pristine Hearts® cut diamond is created by adding additional cuts to the standard round brilliant cut giving a Pristine Hearts® cut stone a total of 73 facets. The heart in the diamond is subtle and does not take away from a stones fire and sparkle. Like many of the features Amoro crafts into their exclusive jewelry designs, the heart feature is a "personal pleasure" fully appreciated by its owner but not immediately obvious to others. Knowing that one's lover chose to give jewelry with this type of "secret" romantic feature gives a great deal of pleasure and extra sentimental value to the wearer.

According to Crane, the US patent for the Pristine Hearts® cut was serendipitously issued and dated on Valentine's Day 2006. Only a few hundred stones have been cut to date. That's a really romantic coincidence.

Prices start from as little as $1,395 for an exquisite 18kt gold pendant featuring the "Heart in the Heart" of a Brilliant cut diamond, the Pristine Hearts® cut. They are exclusively available from Amoro.com for Valentine's Day.

Pristine Hearts® is a registered trademark of Lakhi Group. Pristine Hearts® Diamonds by Lakhi Group are exclusively available at Amoro.com.

About Amoro
Amoro crafts fabulously affordable fine jewelry in precious metals and a variety of gemstones including the Amoro Eternity Cut® Diamond. Founded in the Caribbean by jewelry visionary Stephen Crane, Amoro derived its name from a combination of the Latin words for love and gold. Representing the world's most romantic jewelry, each creation is intricately designed to uphold Amoro's tradition of fine craftsmanship ensuring that every Amoro design becomes a romantic symbol of celebration at the very best value and price everyday. For more information and to view the complete collection of romantic jewelry, visit http://www.Amoro.com.

Amoro - The World's Most Romantic Jeweler, Designs Diamond Wedding Ring for International Recording Artist Jacqui Naylor

January 27, 2011

Jacqui Naylor, described by Jazz Times as "In the never-ending 'next big thing' sweepstakes, bet on Jacqui Naylor to be a front runner. Her originals are Joni Mitchell good!", has commissioned Amoro to design and craft an exclusive diamond engagement/wedding band. The 18kt white gold ring features genuine Diamonds set in an exclusive design from Amoro - The World's Most Romantic Jeweler.

Jacqui Naylor, described by Jazz Times as "In the never-ending 'next big thing' sweepstakes, bet on Jacqui Naylor to be a front runner. Her originals are Joni Mitchell good!", has commissioned Amoro to design and craft an exclusive diamond engagement/wedding band. The 18kt white gold ring features genuine Diamonds set in an exclusive design from Amoro - The World's Most Romantic Jeweler.

With a carat total weight of 1.50, the ring has been designed with thirty four (34) prong set, round brilliant cut genuine diamonds weighing approximately 0.50 carats which encompass a row of seven (7) genuine Diamonds that progress in size from each side meeting at a .62cttw Diamond in the center (Independently graded as Diamond clarity: H and Diamond color: VS2).

The Jacqui Naylor inspired ring can be purchased now from Amoro.com. http://www.amoro.com/Rings/Diamond-Ring-in-18kt-White-Gold-20130R

Purchasing Your Diamond Ring Purchasing your Jacqui Naylor inspired Diamond ring should be filled with romance and excitement. Amoro's Diamond experts can guide you through the selection process helping you make a confident and memorable decision. Amoro offers quality customer service while creating an experience that will forever be remembered. Our jewelry experts are available toll free at 1-877-772-6676 to assist with making your celebration an everlasting one.

More About Jacqui Naylor
Jacqui Naylor is not an easy artist to categorize but can be heard singing everything from straight-ahead vocal jazz to a folk-rock/adult alternative mix on any one of her 7 albums. Based in Northern California, Jacqui performs around the world and makes frequent stops to perform at favorite venues in San Francisco, Barcelona, New Orleans and New York. Jacqui co-authored the popular song "Celebrate Early and Often" which has become the most requested wedding song from her impressive library of music. For more information on Jacqui Naylor, tour dates and complete discography visit jacquinaylor.com.

About Amoro
Amoro crafts fabulously affordable fine jewelry in precious metals and a variety of gemstones including the Amoro Eternity Cut® Diamond. Founded in the Caribbean by jewelry visionary Stephen Crane, Amoro derived its name from a combination of the Latin words for love and gold. Representing the world's most romantic jewelry, each creation is intricately designed to uphold Amoro's tradition of fine craftsmanship ensuring that every Amoro design becomes a romantic symbol of celebration at the very best value and price everyday. For more information and to view the complete collection of romantic jewelry, visit http://www.Amoro.com.

Be My Valentine – Forever: Amoro, the World's Most Romantic Jeweler Offers Only 200 of the World's Most Romantic Diamond for Valentine's Day

January 25, 2011

Amoro announces a new 18kt gold jewelry collection, aptly named Ti Amo (I Love You), at prices that range from $1,395 to $7,500. They are exclusively offered at http://www.amoro.com. 200 stones are available on a first come first served basis.

Billions of hearts will be pledged, millions of cards exchanged along with tons of chocolates and countless roses this Valentine's Day. Each gift of love will be appreciated but sadly sweet words are soon forgotten and the flowers and chocolates enjoyed will be no more.

How does one find the perfect Valentine's Day gift of love to be treasured today and forever? By giving the most enduring of gemstones - a genuine Diamond and a few, very fortunate lovers will receive a Valentines gift of the world's most romantic Diamond - the unique round diamond crafted by Pristine Hearts* and exclusively available from Amoro, The World's Most Romantic Jeweler.

The unique round diamond's patented cut gives the fire and flash of a finely polished round brilliant but also subtlety presents a perfect heart in the very center of the stone. A precious, personal pleasure for the wearer and the Ultimate Valentine's Day Diamond.

Amoro offers an 18kt gold, jewelry collection, aptly named Ti Amo (I Love You), at prices that range from $1,395 to $7,500 and while quantities last they are exclusively offered at http://www.amoro.com. 200 stones are available on a first come first served basis.

More about the world's most romantic diamond.
After years of development the unique Pristine Hearts* diamond cut was finally perfected in 2005 and a US patent was applied for to protect the diamond cut's unique properties. Since man first started to craft round diamonds new and better ways have been explored and patented. The Pristine Hearts cut is the only round cut diamond that is purposely not cut symmetrical and the only one presenting a heart shape within the stone. After months of waiting for a US Patent, this totally romantic diamond cut was finally granted it on Valentine's Day 2006.

Exclusive, beautiful and rare. Since 2006 untold millions of diamonds have cut but only a very limited number have been crafted in the Pristine Hearts* romantic cut. Rough diamonds with the right properties for the Pristine Hearts* cut are hard to find, only a few master craftsmen have the experience and skill to perfectly cut the heart into each stone and it takes them up to four times longer to do so than to cut a standard round brilliant. Each special round Pristine Hearts* cut diamond has 73 facets, which is 15 to 16 more than a regular round brilliant. The extra facets are cut into the pointed base of the stone and subtly reflect a perfect heart shape when viewed from the table of the diamond. Each Pristine Hearts* cut stone is certified and engraved with a unique number as is accompanied by a complementary, diamond viewing loupe specially designed to highlight the diamonds unique heart.

Diamonds are forever and the Ultimate Valentine's Day Gift is a rare and exclusive Pristine Hearts* cut diamond to celebrate enduring and precious devotion.

*Pristine Hearts Diamonds by Lakhi Group are exclusively available at Amoro.com and are featured in the Ti Amo by Amoro jewelry collection.

About Amoro
Amoro crafts fabulously affordable fine jewelry in precious metals and a variety of gemstones including the Amoro Eternity Cut® Diamond. Founded in the Caribbean by jewelry visionary Stephen Crane, Amoro derived its name from a combination of the Latin words for love and gold. Representing the world's most romantic jewelry, each creation is intricately designed to uphold Amoro's tradition of fine craftsmanship ensuring that every Amoro design becomes a romantic symbol of celebration at the very best value and price everyday. For more information and to view the complete collection of romantic jewelry, visit http://www.Amoro.com.

For Valentines Day Amoro Introduces the Ti Amo jewelry Collection Exclusively Featuring Pristine Hearts Diamond - The Only Diamond Cut to Display a Visible Heart Inside

January 13, 2011

Perfect For Valentine's Day - Amoro - The World's Most Romantic Jeweler - has introduced Ti Amo by Amoro featuring the Pristine Hearts* Diamond exclusively featuring the only Diamond cut in the world faceted to display a visible heart inside each gemstone.

Amoro's exclusive Ti Amo jewelry collection features the most unique Diamond ever created - a Pristine Hearts* Diamond - truly for those who want one of the most romantic gemstones ever created.

The Ti Amo by Amoro jewelry collection includes two, exclusive Amoro pendants crafted in 18kt White Gold featuring the world's most romantic gemstones - fine, brilliantly faceted Diamonds each displaying an incredible heart shape within its the very centre - a Pristine Hearts* Diamond. Matching rings and earrings featuring a Pristine Hearts* Diamond are also available in limited supply.

The Pristine Hearts Diamonds
Diamantaires have been seeking new and better ways to cut round diamonds for centuries and many variations have been developed and patented. Until now, every fancy cut round diamond patent has been awarded to symmetrically cut stones. The Pristine Hearts* Diamond, developed by Master Diamantaire Deepak Lakhi of the Lakhi Group, is unique as it features 15 special facets cut into each stone to display a perfect heart shape and is the world's only patented, asymmetrically cut round Diamond.

A very limited number of rough Diamonds are appropriate to cut a Pristine Hearts* Diamond and only specially trained, master Diamond cutters have the unique skill to cut a Pristine Hearts* Diamond to such demanding specifications. In fact, it takes up to 4 times longer to cut a Pristine Hearts* Diamond than a standard fine brilliant cut Diamond. A total of 73 facets give the life, sparkle and luster of a traditional brilliant cut Diamond plus the incredible image of a perfect heart shape deep within the very "heart" of each Diamond.

Purchasing a Diamond should be filled with romance and excitement. Amoro's Diamond experts can guide you through the selection process helping you make a confident and memorable decision. Amoro offers quality customer service while creating an experience that will forever be remembered. Our jewelry experts are available toll free at 1-877-772-6676 to assist with making your celebration an everlasting one.

*Pristine Hearts Diamonds by Lakhi Group are exclusively available at Amoro.com and are featured in the Ti Amo by Amoro jewelry collection.

About Amoro
Amoro crafts fabulously affordable fine jewelry in precious metals and a variety of gemstones including the Amoro Eternity Cut® Diamond. Founded in the Caribbean by jewelry visionary Stephen Crane, Amoro derived its name from a combination of the Latin words for love and gold. Representing the world's most romantic jewelry, each creation is intricately designed to uphold Amoro's tradition of fine craftsmanship ensuring that every Amoro design becomes a romantic symbol of celebration at the very best value and price everyday. For more information and to view the complete collection of romantic jewelry, visit http://www.Amoro.com.

Amoro, Fabulously Affordable Fine Jewelry for This Holiday Season

November 19, 2010

Amoro, the World's Most Romantic Jeweler, presents its new additions to an already well-appointed jewelry collection for your shopping pleasure this holiday season. Purchase now and receive free shipping and luxury gift wrapping on all orders.

Jewelry is a favorite holiday gift item and Amoro, the world's most romantic jeweler, presents its new additions to an already well-appointed jewelry collection.

Featuring the exclusive Eternity Cut® Diamond, Amoro's I Forever Do Collection is an enduring choice for an eternal love. With superior brilliance and sparkle, each Eternity Cut® Diamond rests in a unique Amoro design crafted with decorative undercarriages and heart-shaped prongs that securely fasten each stone. Select pieces boast an Amoro Diamond Kiss, an extra touch of romance that is forever cherished by the wearer. These special touches can only be found at Amoro, gifts as unique as the recipient.

Amoro's Dream in Colour Collection is dazzling. Sterling Silver designs with vibrant, genuine gemstones invigorate the collection as Amethysts, Blue Topaz, Citrine, Garnet and Peridot radiate from each stunning piece. Featuring an assortment of breathtaking necklaces, rings, bracelets and earrings, Amoro's Dream in Colour collection offers unique pieces of jewelry to match every personal style. These designs provide a very special gift at amazing values every woman will enjoy.

The Emerald, considered to be among the world's most beautiful stones, has adorned the crowns of royals and are thought to strengthen and enhance love and contentment. Rich in color and beautifully cut, Amoro's Colombian Emerald collection of earrings, rings and necklaces has something for everyone.

Amoro's fabulously affordable fine jewelry offers exceptional value and exceptional quality. Loved ones will delight in receiving a gift selected from Amoro which comes presented in rich, passion-red boxes, protected with lightly scented papers and wrapped in flowing, white linen bows. World renowned as the most romantic jeweler, Amoro's painstaking attention to detail and exquisite designs offer its clients the finest value jewelry with features found on many premier brands but at pleasingly affordable prices. Amoro's collection provides the perfect pallet for holiday gift-giving, or the ideal early holiday present for oneself.

About Amoro
Amoro crafts fabulously affordable fine jewelry in precious metals and a variety of gemstones including the Amoro Eternity Cut® Diamond. Founded in the Caribbean by jewelry visionary Stephen Crane, Amoro derived its name from a combination of the Latin words for love and gold. Representing the world's most romantic jewelry, each creation is intricately designed to uphold Amoro's tradition of fine craftsmanship ensuring that every Amoro design becomes a romantic symbol of celebration at the very best value and price everyday. For more information and to view the complete collection of romantic jewelry, visit http://www.Amoro.com.

Amoro, the world's most romantic jeweler, introduces a unique and alluring Pearl bracelet in honor of National Breast Cancer Awareness Month to aid in the unending hope and search for a cure.

October 1, 2010

Amoro: Hope and Love to aid Breast Cancer Awareness

Celebrating 25 years of awareness, education and empowerment, National Breast Cancer Awareness Month kicks off October 1. To aid in the unending hope and search for a cure, the word's most romantic jeweler, Amoro, is introducing the Amoro Hope Pink Enamel Heart and Pearl Bracelet.

Crafted with love, hand knotted silk thread supports primarily flawless AA quality Pearls, with exquisite sterling silver and pink enamel heart-shaped charms adorn the bracelet. Amoro's exquisite bracelet serves not only as a statement piece in your jewelry wardrobe, but as a statement piece in your support to end breast cancer.

For the month of October, Amoro will donate a total of $20 from the purchase of each Hope Pink Enamel Heart and Pearl Bracelet. A $10 donation will be made to Feel Your Boobies, a non-profit organization dedicated to creating annual reminder campaigns that use unexpected and unconventional methods to remind young woman to examine their breasts. Amoro will also donate $10 to The Young Survival Coalition, an international organization dedicated to the issues unique to young women with breast cancer. YSC works with survivors, caregivers and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for women diagnosed with breast cancer ages 40 and under.

Join Amoro in supporting National Breast Cancer Awareness Month this October by contributing to two fabulous causes with the purchase of the Amoro Hope Pink Enamel Heart and Pearl Bracelet. Together we can spread awareness and fight breast cancer.

About Amoro: Amoro provides fabulously affordable fine jewelry in precious metals and a variety of gemstones including the Amoro Eternity Cut® Diamond. Founded in the Caribbean by jewelry visionary Stephen Crane, Amoro derived its name from a combination of the Latin words for Love and Gold. Representing the world's most romantic jewelry, each creation is intricately designed to uphold Amoro's tradition of fine craftsmanship ensuring that every item becomes a romantic celebration worthy of the Amoro name. For more information on the Quality, Service and Vision of Amoro and to view the complete offering of romantic jewelry, visit www.Amoro.com.