Our Story /History
Built on nearly a half-century of fine jewelry heritage.
Stephen Crane - Founder
"Amoro." It is a brand name forged from the Latin for 'love' and 'gold', in an effort to capture founder Stephen Crane's lifelong passion for gemstones, craftsmanship, romance and value.
Few people are more suited to be at the helm of a firm specializing in fine celebratory jewelry. As founder and visionary behind the world-renowned Colombian Emeralds International chain, Crane established Amoro in 1996 – drawing on more than 40 years of insight into how fine jewelry should be made, how it fits into our lives, how the jewelry shopping experience can be made comfortable rather than intimidating, and how his longstanding relationships with some of the world’s finest jewelers and gemstone suppliers could be translated into exceptional value for Amoro’s customers.
It was an immediately-winning formula, made even better over time as Amoro's signature design features were refined and exclusive offerings such as our stunning Eternitymark® and Pristine Hearts® diamonds were added.
Throughout today’s Amoro collection, you'll find beautiful tracings that grace the inside or back of each piece, heart-shaped prongs that securely hold precious stones, an extra diamond 'kiss' set into the side of many of our rings – and numerous other small but luxurious details that will delight for a lifetime.
We hope to help you delight someone special, very soon. Our knowledgeable customer care personnel are available by phone at 1-877-772-6676 to assist with your selection and to ensure its arrival in time for your celebration.
The Amoro Story In Video
Amoro was established in 1996 by Stephen Crane, founder of renowned luxury retailer Colombian Emeralds International. Drawing on a 40-year relationship with the world’s premier gemstone suppliers and a deep understanding of jewelry’s central role in celebrating life’s milestones, a new classic collection was born. Over the years, we’ve become a trusted source for creations of outstanding beauty and value, prized by customers the world over.
Our hope is to become your jeweler as well – for a lifetime filled with love, pride and abundant celebration.